It’s not just “thinking outside the box” — it’s thinking…and acting…in a distinctive manner that can grow your business.
Here’s a wild concept: What if you could turn a competitor into a collaborator, so you both expand your sales and enhance your service to customers?
Certainly, this approach wouldn’t work in every situation…however, as you’ll see from this video, in a couple of specific instances, it’s been a real “home run” for all parties involved.
It might be an interesting intellectual exercise for you over the holiday weekend (here in the United States):
- What would be a situation where you and your competition could work together to create distinction in the marketplace for both of your organizations — and deliver an Ultimate Customer Experience ® for your clients?