Creating distinction is not just for big companies — it’s perhaps even MORE important for SMALL BUSINESS, INDIVIDUAL PROFESSIONALS and ENTREPRENEURS!
I think sometimes authors and speakers like me tend to use big company examples — like, Apple, Southwest, etc. — because they’re universal, and perceived to be understood by every audience.
However, my main stories about creating distinction are a grocery store in Crothersville, Indiana — and a cab driver in Jacksonville, Florida!
If you’re in small business, it’s likely that your very survival is going to depend upon giving customers a more compelling reason to choose YOU over the option of bigger competitors. The same is true if you’re starting a business…
Here’s more from today’s “Daily Dose of Distinction.”