You may have heard me speak…or read in my books…about some of my take on Starbucks.
One of the points I’m always seeking to emphasize is that you do NOT have to be a huge enterprise to create significant impact for your customers.
Sitting here tonight in my hotel room in San Francisco, I found a perfect example of that point. Check out this blog about a coffee shop not too far from where I’m writing this…
In “What Customers REALLY Want,” I wrote about our research regarding the disconnection between clients seeking “Coordination” and companies creating “Confusion.” When we asked what caused this confusion, the number one answer was, “too many options.” Excessive choice is paralyzing to our customers. Remember that as you read about the success of The Coffee Bar in San Francisco.
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