Short….or, demanding?
November 6, 2009 · 1 comment
We’ve heard it a million times! Attention spans are incredibly short — and for young people today, they’re even shorter. Kids don’t — or won’t — pay attention to anything. Right?
Wrong.
I realized this watching my stepson, Faron, the other night. My wife (and Faron’s mom), Tammy, had been critical of him…pushing him to “pay more attention” toward his school assignments. Yet, here he was just a few night’s later, on a weekend evening, playing a video game with passion and intensity. He was engaged with his PS3 online — and his partner was a friend from the school Faron used to attend near Fort Wayne!
In other words, he was connected with someone over 100 miles away…and his attention was riveted for hours on the task (or game) at hand. The attention he was focusing upon his task was anything but short.
It makes me think that maybe we have the attention span thing all wrong. It’s not that today’s generation has an incredibly short attention span. It’s that we have so many elements competing for our attention that we’ve become infinitely more DEMANDING about where we choose to allocate our awareness.
Consider it for a moment — more competition for our attention…our scrutiny is more sophisticated…therefore, it takes a truly distinct approach to really gain our total connection.
How do you gain the attention of customers and prospects when attention spans are not short — but, rather, extraordinarily demanding?
You’ve GOT to be distinct!
Short….or, demanding?
November 6, 2009 · 1 comment
We’ve heard it a million times! Attention spans are incredibly short — and for young people today, they’re even shorter. Kids don’t — or won’t — pay attention to anything. Right?
Wrong.
I realized this watching my stepson, Faron, the other night. My wife (and Faron’s mom), Tammy, had been critical of him…pushing him to “pay more attention” toward his school assignments. Yet, here he was just a few night’s later, on a weekend evening, playing a video game with passion and intensity. He was engaged with his PS3 online — and his partner was a friend from the school Faron used to attend near Fort Wayne!
In other words, he was connected with someone over 100 miles away…and his attention was riveted for hours on the task (or game) at hand. The attention he was focusing upon his task was anything but short.
Consider it for a moment — more competition for our attention…our scrutiny is more sophisticated…therefore, it takes a truly distinct approach to really gain our total connection.
How do you gain the attention of customers and prospects when attention spans are not short — but, rather, extraordinarily demanding?
You’ve GOT to be distinct!