Don’t criticize what you don’t know…

May 10, 2010 · 10 comments

If you are a regular reader here, you know that I don’t deal in political commentary…so what follows is intended neither to support nor lambast anyone for a position on a political issue…rather, this is a basic — and vitally important – point about communication!

With that understanding in mind, consider this quote — from a news report about a speech by the President of the United States:

“‘You’re coming of age in a 24/7 media environment that bombards us with all kinds of content and exposes us to all kinds of arguments, some of which don’t always rank all that high on the truth meter,’ Obama said at Hampton University, Virginia.”

OK — I’m with him so far…then, this:

“With iPods and iPads and Xboxes and PlayStations, — none of which I know how to work — information becomes a distraction, a diversion, a form of entertainment, rather than a tool of empowerment, rather than the means of emancipation,” Obama said.

As my friend, Mike Cane — who, by the way, was one of the people injured (not seriously, fortunately!) in the crash of the Staten Island Ferry this past weekend — wrote in his blog post on the issue:

“He decries trivialization by stating with pride he has no experience with modern devices?! What the hell does one thing have to do with the other? (Yeah, he tries to make a point … which any thinking person can see flops miserably. Like decrying the printing press for the appearance of comic books.)”

Mike’s exactly right. And, let me piggy-back on his point to strongly suggest this to every professional who communicates (in other words, ALL of us!) — don’t criticize what you don’t understand!

Most of us have no time and little sympathy for those who protest a movie that has yet to be released. How can they know if it is offensive or not until someone has seen it? I would not listen in church if a pastor said, “Well, I have to admit I haven’t read the Bible…but, let me tell you my positions on Christianity!” Would you?

I wrote in an earlier book about the executive who boasted he had no idea what “American Idol,” “Survivor,” or any other recent show was about, as he had not watched television in years. My take is that his attitude was pretty shallow, because any true leader has to — at the bare minimum — be aware of what is engaging his customers and employees. Imagine how silly this guy would look not knowing what someone meant if a colleague mentioned something was going to get “voted off the island.”

Ignorance may be bliss…although I doubt it. There is no questioning, however, the fact that ignorance is NOT preparation for critical analysis.

When you have a point to make…do so by using an example from an area of your personal expertise, not by slamming something about which you admittedly know little.

Please don’t misunderstand — I’m not saying you have to know how to build a reactor to have a position on nuclear power! However, I am saying — as an important aspect of communication — if you tell me that energy is something “you know NOTHING about,” please don’t expect me to take your viewpoint seriously!

By the way…look at the President’s quote one more time. How much information do you REALLY believe people are getting from their Xbox?

To quote the great philosopher, Homer J. Simpson — someone who has a body of work I know quite well — Mr. Obama’s commentary is enough to make one go, “D’OH!”

  • http:strengths.jimseybert.com Jim Seybert

    Scott – You are criticizing the trivial aspects of Mr. Obama’s statement and ignoring the truth of what he said. The fact that he doesn’t know how to use some of these devices is not the point. The real point he was making is valid – people treat news as if it were a game. We approach politics in the same way we watch football, a talent contest or a bunch of people eating bugs in a jungle to win a big prize.

    I don’t need to know how each gadget works to see the result of the 24/7 “news” cycle.

    Mr. Obama was not making a critical analysis of the gadgets, he was asking the students to use discretion in deciding what is and isn’t truth. He was saying that hearing something on the radio or reading it in a blog does not make it truth.

    The point you make about being culturally aware is valid – it is important to understand the basis of being “voted off the island” – your argument lost credibility because you chose to take an easy, populist stand and swipe at the president over something as trivial as not knowing how to use an X-Box. Your readers expect and deserve better.

  • http://scottmckain.com Scott McKain

    Jim –

    Ever watch a movie where the plot involved something you knew about? Maybe it took place in a city where you were familiar…involved an occupation you knew well…a location you were well versed in…and the film got it all wrong? If so, you know how hard it was to accept anything about the film, because we think on a deep level that if they cannot get those details correct…what else is phony?

    My critique is NOT (as I stated from the beginning) of Mr. Obama’s position. The post is an attempt to illuminate how we can diffuse the impact of our insights by HOW they are expressed.

    What if he would’ve said, “I’m the first President to use a BlackBerry…the first President who grew up with a television always in the house. So, let me tell you from this unique perspective there are huge gulfs between content and information — and REAL truth and wisdom.”?

    Jim, I couldn’t care less if the President knows how to play on an Xbox — I hope he has better things to do with his time, frankly. But, at the same time, I do not want him to diminish an important conversation by sounding like the irrelevant old fogey wanting to put the genie back in the bottle and go back to the “good ‘ol days” — spoken with pride in front of a college audience for whom these tools/gadgets are an integral part of everyday life.

    His listeners deserve better.

  • Kelly Graham

    Very well articulated, Scott.

    I certainly didn’t read this discussion as a swipe at the President I voted for and continue to support.

    No offense Mr. Seybert, but it sounds as if you are guilty of the same thing as our President. You were quick to criticize the original post, but obviously aren’t an expert in this regard either, (unless you know a whole lot more than I do about the gadgets listed). My children have an Xbox and a PlayStaion. If these ‘gadgets’ have ANYTHING to do with getting news or information I want to know so I can extend the time I allow for their use.

  • http://ipadtest.wordpress.com Mike Cane

    As for me, since I was mentioned, I came in a bit too late to get wrapped up in videogames, so I have no real conception of how immersive they can be or the nostalgia some people have for ones they played as a kid. And whenever I’ve tried to play even allegedly simple games (like a racing game on the iPad that’s controlled simply by *tilting* it!), I wind up creating havoc and self-embarrassment. I personally don’t find anything appealing about videogames — but so what? When I was a kid, grown-ups couldn’t see the appeal of the comic books I read, the gum cards and stickers I would buy, or the TV I would watch. And when they said those things were “dumb,” I saw that as being a point of ignorance for them, not an informed value judgment. It’s the same thing with Obama. He could have easily left out the bragging about his ignorance and made his point without someone like me jumping on him for that. And that it has since come out that he’s a Blackberry addict, his remark comes off as a cheap self-aggrandizement, which is beneath the dignity of the alleged leader of the free world.

  • http://www.tristanx.com Tristan Cuschieri

    Great post. And I, for one, was not given the impression that Scott was taking a swing a President Obama, either.

    The President’s words surprised me mostly because, throughout his election campaign, he always gave the impression of being the “modern president.” The guy who was comfortable around technology, the guy who could identify better with a younger generation, a guy who understood things like social media and could use them effectively. Try asking Bush about those things.

    After all that, making a statement such as the one he did the other day seemed more than just a little self-deprecating. It made me wonder if he was lying about his image before, or if he was lying about his image now, and for what reason? Why make a joke about being technologically inept in that way? It only serves to alienate you from your audience, especially one like that.

  • http://williamjcole.com William

    Great post. I have not read the book you refer to in your post however, many leaders take pride in the fact that they do not watch or engage in televsion shows or social media. This is often a source of pride with them (not a sign of level 5 leadership) and they do not realize that this is what is engaging their own customers and employees. I am not aware of who is winning or losing in “Hero’s vs. Villians” or what the latest game is on PS3 however I am aware that my customers or employees and their children maybe. Thanks agin for your post. It was insightful.

    Cheers,

  • http://lovingfromtheinsideout.blogspot.com/2010/03/does-appearance-matter-after-all.html Connie

    Scott,

    In the interest of saving myself from (even greater levels of) information overload, I often skip the *other* comments on an article, as I have this time.

    The thing I have a problem with is that the medium (in this case, device) is not the message. One can easily be ignorant of how to work those devices and many others even–and still feel overwhelmed by the sheer volume of information available these days. There’s more coming through the TV, more coming through the Internet (regardless of device used to access it), etc. I think *that* may’ve been the President’s point.

    In any case, I do see yours: Never good to undercut your own position by admitting significant ignorance on your subject. :)

  • Rachael Starke

    He actually verified how little he understands about these technologies by how he described them. iPads and iPods can indeed be powerful conduits of information, through means like podcasts and web browsers. Good grief – some of you could be reading this very blog right now on one.

    What they can’t do is analyze the information and make judgements about it. That’s up to those who read it – those who, perhaps, have just finished four years of college ostensibly to gain such skills and are sitting hearing the leader of their country imply that they aren’t capable of doing what they just spent four years and good money learning how to do.

    It was all just a segueway into his (old) new meme about the evils of bloggers (only the right wingers, of course) and FOX News.

    To be fair, there are plenty of leaders who go too far to look all hip and cool and stuff about pop culture or technology trends – most of us see through that too. I think the key is to have people in your circle who are very plugged in to modern trends, and who can tell you the one or two things to know so that you don’t appear either like you’re trying too hard, or not hard enough.

  • http:strengths.jimseybert.com Jim Seybert

    You wrote –

    What if he would’ve said, “I’m the first President to use a BlackBerry…the first President who grew up with a television always in the house. So, let me tell you from this unique perspective there are huge gulfs between content and information — and REAL truth and wisdom.”?

    Good point. This is why your posts are “must reads” for me. Intelligent discourse and the opportunity to disagree.

    Maintain the distinction.

  • Kortney

    I agree with Jim — that is a great point. I think Scott McKain should be the White House Press Secretary. Anyone second the motion? :-)

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