On LeBron and Loyalty…

July 9, 2010 · 5 comments

Pundits today are espousing on LeBron James’ announcement last night that he will depart his hometown Cleveland Cavaliers, and head to South Beach to play with the Miami Heat next year in the NBA.

courtesy Google Images


And, while it may…or may not…be of interest to you as a sports fan, there is a vitally important business lesson here.

This morning’s Cleveland Plain-Dealer reports fans are “sad, sickened, and angry” about Akron-born and raised James leaving the area and his home team. A fan says this is the “worst day of my life.” Another article calls his decision a “betrayal” to his hometown.

Imagine this: His former employer, the owner of the team, Daniel Gilbert, wrote fans saying, “Our former hero, who grew up in the very region that he deserted this evening, is no longer a Cleveland Cavalier. You simply don’t deserve this kind of cowardly betrayal. This shocking act of disloyalty from our homegrown ‘chosen one’ sends the exact opposite lesson of what we would want our children to learn. And ‘who’ we would want them to grow up to become.”

Here are — from the business perspective we focus upon here — the hard, cold facts: It’s not that LeBron James wasn’t loyal. It’s that he chose to be loyal to something other than the organization.

Will there ever come a time that business owners and managers realize that all of us who are employees are loyal to PEOPLE and not organizations?

The people who work for and with you are loyal to their managers, their colleagues, and their own respective friends and families. Visionary and dynamic businesses understand the need to create the kinds of compelling connections that move employees to enhance their loyalty and affirm their commitments to your team.

LeBron obviously had problems with the former coach, Mike Brown…and had no emotional connection with the newly appointed one, Byron Scott. And, with an owner immediately writing a message filled with the vitriol of the previously mentioned one, you have to question what the relationship between those two was like…

LeBron is loyal to his family. But, they probably thought living in Miami had some appeal. LeBron is loyal to himself. And, a championship seems much more likely with the Heat.

But, LeBron was also loyal to his friends. Dwayne Wade and Chris Bosh are close pals and now all three will play together in Miami.

But, here’s the important point — with the lack of connectivity he was feeling at the workplace, he decided to move to where he could work with friends and be around colleagues he respected — even though he would have made $30 million more to stay in his current position.

Look, I realize that it’s easy to dismiss this as another spoiled athlete story. And, frankly, that may be the case.

However, it’s also VERY instructive for us to remember that people are more loyal to managers and colleagues than they are the organization. And, that we are in danger of losing our best employees — even to organizations offering less compensation — if our competition offers them a more compelling experience at work.

What will YOU do to ensure this doesn’t happen to your organization’s best people?

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  • http://topsy.com/mckainviewpoint.com/2010/07/on-lebron-and-loyalty/?utm_source=pingback&utm_campaign=L2 Tweets that mention On LeBron and Loyalty… — Scott McKain Viewpoint — Topsy.com

    [...] This post was mentioned on Twitter by Joel J. Miller and kevinleversee. kevinleversee said: RT @scottmckain LeBron disloyal? NOT at all! Lessons for your business from his decision: http://EZ.com/lbjg [...]

  • Dwayne

    Your best people are also typically the ones in direct contact with your best customers too. The domino affect of not connecting to those employees could be the start of the eventual downfall of the company. How many executives or owners have said about their failed business, I don't know what happened we were going along so good. Remember who is the face of your company, who is out there providing the UCE to your customers, always take time to maintain internally as well as externally!

  • http://www.randygage.com/ Randy Gage

    Ah, the spoiled, money-grubbing, disloyal, overpaid athlete. What an easy cliche and mind virus that is for the media to latch onto. Scott I reference your column on this topic in the comments of my own blog, on the subject of the guilt of success. I think that's the bigger issue here. You can see it at: http://su.pr/1Eo4Ve

    -RG

  • http://www.McKainViewpoint.com Scott McKain

    You are SO right, my good friend! I'm grateful for the kind link and hope you're doing well in Spain (or wherever on the planet you are today!)

    Scott

  • http://www.speakerplanet.blogspot.com Saul Farber

    Looking back at the companies I have worked for, the companies I have left, and what I have seen/do see frequently to this day, somewhere inside I hear a screaming “OF COURSE!” I think many of us intuitively understand this dynamic, but it is nice to hear it stated so clearly. Scott, thank you for this!

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