“How many followers do YOU have on Twitter?” “Have you maxed out your ‘friends’ on Facebook?” “What’s the traffic on your blog?”
Questions anyone on social media are being asked these days — and it exemplifies part of what has been wrong with our thinking in business: More must be better.
And, it’s NOT: More is just more. Better is better.
In other words, having fewer followers and friends — and providing something so compelling, these people become raving fans — is superior to simply amassing numbers.
At a Speakers Roundtable retreat this past week, my friend and business growth guru, Ford Saeks, made a fantastic point.
“There are only three ways to grow your business,” Ford said.
1) You attract more customers
2) Your current customers spend more with you
3) You reduce your expenses
It seems to me the typical approach of most non-distinctive organizations has been for the sales and marketing team to bring more customers into the fold. The CFO counts the beans and attempts to get expenditures down to the bone.
What is often forgotten is: How do we get current customers to spend more money with our organizations!
That can only happen when the quality of the connections you have with them compels them to become more engaged. And, how you do that is, in part, through the Ultimate Customer Experience ®.
What are you doing today to enhance the quality of connectivity you have with your customers?
Are you spending more time and effort on quality of connections…or are you concentrating solely on the quantity?
———————————-
NEW BLOG!
By the way, I have a new blog where I will be posting in addition to this one — our new project is a simple daily thought on how you create distinction for your organization and yourself.
Please check it out: it’s: http://ProjectDistinct.com
And, please spread the word and let me know what you think!!
Comments on this entry are closed.