From the category archives:

Current Event Commentary

Are they really loyal to you?

View Comments September 9, 2010

Customer loyalty is one of the hottest topics in business — and one of the most misunderstood. As Seth Godin pointed out today, if you have the cheapest price and customers keep coming back, that doesn’t mean they are loyal to YOU! To me, customer loyalty means that with all else being equal — or, [...]

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When “jumping the shark” isn’t…

View Comments September 8, 2010

You probably know the phrase “jump the shark”…it means the single moment where there is a turning point where something previously successful begins to decline. You probably also know the phrase came from that moment in the hit TV series, “Happy Days” in the episode where the Cunninghams and Fonzi go to Hollywood, and — [...]

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Un-Marketing

View Comments September 6, 2010

OK, I will admit from the beginning that I am biased. Scott Stratten was the first “big name” on Twitter to truly engage with me. He was the first to ask what I thought about something…well before I had a lot of followers, or my latest book was released. However, there is a reason that’s [...]

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Happy Labor Day Weekend!

View Comments September 4, 2010

Hope you’re having a GREAT weekend!

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Not Labor Day…CUSTOMER Day!

View Comments September 3, 2010

I’ve always found it a bit ironic that the way we celebrate “Labor Day” here in the United States is by not laboring at all. We use it to mark the last big weekend of the summer…swimming pools have their last hurrah before closing, some cities have huge fireworks displays, we may eat or drink [...]

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The allure of the negative…

View Comments September 1, 2010

I’ve often caught myself saying something that may have crossed your lips a time or two about television news: “Why does EVERYTHING have to be so negative?” Well, unfortunately, after a couple of years of writing blog posts, I think I know. It’s a point of pride that the readership here is growing consistently, and [...]

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Roger Clemens indictment…and the lessons for YOU and your business!

View Comments August 30, 2010
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Office Depot fixes the haircut…

View Comments August 29, 2010

You may have read the recent post here about my good friend, Jeff Slutsky, and how his signature story from a speech somehow wound up being repeated — practically word-for-word — on an Office Depot commercial without his prior knowledge or permission. Good news! Office Depot has stepped forward to resolve the situation! Jeff’s wonderful [...]

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From financial advice by a Gen-Y’er to Seniors on Twitter…

View Comments August 28, 2010

Let me run two events from today — seemingly disconnected – by you, and see if you reach a similar conclusion. My Friday morning started with coffee at Starbucks with Pete Dunn — better known as “Pete the Planner.” We’ve been connecting on Social Media, but had never met in person. Pete’s a really terrific [...]

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The One Minute Negotiator

View Comments August 27, 2010

My great friend, Don Hutson, has done it again! A #1 New York Times bestselling author, he is back with a new book, “The One Minute Negotiator” that is just fantastic. I recorded a message about it, and wanted you to see it. And, if you order the book, you’ll receive: * (52) VideoZine Tips: [...]

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