Scott McKain’s award-winning guide to distinguishing yourself and your business—now revised, updated, and expanded.
Create Distinction: What to Do When “Great” Isn’t Good Enough to Grow Your Business
Published in 2009, Scott McKain’s Collapse of Distinction was conceived and written in the direct aftermath of the 2008 financial meltdown. Its forceful case for the importance of distinction—finding success by setting yourself apart from the crowd—inspired readers and landed the book on several “best business book of the year” lists, including that of the Miami Herald.
To reflect changing attitudes and to incorporate new research and up-to-date examples, McKain, an internationally recognized speaker on business distinction, has retitled and revised the book as Create Distinction. Within its pages (including one entirely new chapter) readers will find a cure for homogeneity, sameness, indistinctness—the number-one killers of businesses and careers. Whether you’re leading an insurance company or vying for your next promotion, if you’re a carbon copy of all your competitors, how can you expect to attract attention?
In engaging, story-filled prose, McKain explains the four cornerstones of distinction, ending each chapter with a helpful executive summary. With his advice, readers will bolster their companies and careers, and feel confident stepping away from the competition.