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	<title>Scott McKain Viewpoint</title>
	<link>http://mckainviewpoint.com</link>
	<description>The Ultimate Customer Experience®</description>
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		<title>Are they really loyal to you?</title>
		<description><![CDATA[Customer loyalty is one of the hottest topics in business &#8212; and one of the most misunderstood. As Seth Godin pointed out today, if you have the cheapest price and customers keep coming back, that doesn&#8217;t mean they are loyal to YOU! To me, customer loyalty means that with all else being equal &#8212; or, [...]]]></description>
		<link>http://mckainviewpoint.com/2010/09/are-they-really-loyal-to-you/</link>
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		<title>When &#8220;jumping the shark&#8221; isn&#8217;t&#8230;</title>
		<description><![CDATA[You probably know the phrase &#8220;jump the shark&#8221;&#8230;it means the single moment where there is a turning point where something previously successful begins to decline. You probably also know the phrase came from that moment in the hit TV series, &#8220;Happy Days&#8221; in the episode where the Cunninghams and Fonzi go to Hollywood, and &#8212; [...]]]></description>
		<link>http://mckainviewpoint.com/2010/09/when-jumping-the-shark-isnt/</link>
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		<title>Un-Marketing</title>
		<description><![CDATA[OK, I will admit from the beginning that I am biased. Scott Stratten was the first &#8220;big name&#8221; on Twitter to truly engage with me. He was the first to ask what I thought about something&#8230;well before I had a lot of followers, or my latest book was released. However, there is a reason that&#8217;s [...]]]></description>
		<link>http://mckainviewpoint.com/2010/09/un-marketing/</link>
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		<title>Happy Labor Day Weekend!</title>
		<description><![CDATA[Hope you're having a GREAT weekend!]]></description>
		<link>http://mckainviewpoint.com/2010/09/happy-labor-day-weekend/</link>
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		<title>Not Labor Day&#8230;CUSTOMER Day!</title>
		<description><![CDATA[I&#8217;ve always found it a bit ironic that the way we celebrate &#8220;Labor Day&#8221; here in the United States is by not laboring at all. We use it to mark the last big weekend of the summer&#8230;swimming pools have their last hurrah before closing, some cities have huge fireworks displays, we may eat or drink [...]]]></description>
		<link>http://mckainviewpoint.com/2010/09/not-labor-day/</link>
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		<title>The allure of the negative&#8230;</title>
		<description><![CDATA[I&#8217;ve often caught myself saying something that may have crossed your lips a time or two about television news: &#8220;Why does EVERYTHING have to be so negative?&#8221; Well, unfortunately, after a couple of years of writing blog posts, I think I know. It&#8217;s a point of pride that the readership here is growing consistently, and [...]]]></description>
		<link>http://mckainviewpoint.com/2010/09/the-allure-of-the-negative/</link>
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		<title>Roger Clemens indictment&#8230;and the lessons for YOU and your business!</title>
		<description><![CDATA[]]></description>
		<link>http://mckainviewpoint.com/2010/08/roger-clemens-indictment-and-the-lessons-for-you-and-your-business/</link>
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		<title>Office Depot fixes the haircut&#8230;</title>
		<description><![CDATA[You may have read the recent post here about my good friend, Jeff Slutsky, and how his signature story from a speech somehow wound up being repeated &#8212; practically word-for-word &#8212; on an Office Depot commercial without his prior knowledge or permission. Good news! Office Depot has stepped forward to resolve the situation! Jeff&#8217;s wonderful [...]]]></description>
		<link>http://mckainviewpoint.com/2010/08/office-depot-fixes-the-haircut/</link>
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		<title>From financial advice by a Gen-Y&#8217;er to Seniors on Twitter&#8230;</title>
		<description><![CDATA[Let me run two events from today &#8212; seemingly disconnected &#8211; by you, and see if you reach a similar conclusion. My Friday morning started with coffee at Starbucks with Pete Dunn &#8212; better known as &#8220;Pete the Planner.&#8221; We&#8217;ve been connecting on Social Media, but had never met in person. Pete&#8217;s a really terrific [...]]]></description>
		<link>http://mckainviewpoint.com/2010/08/from-financial-advice-by-a-gen-yer-to-seniors-on-twitter/</link>
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		<title>The One Minute Negotiator</title>
		<description><![CDATA[My great friend, Don Hutson, has done it again! A #1 New York Times bestselling author, he is back with a new book, &#8220;The One Minute Negotiator&#8221; that is just fantastic. I recorded a message about it, and wanted you to see it. And, if you order the book, you&#8217;ll receive: * (52) VideoZine Tips: [...]]]></description>
		<link>http://mckainviewpoint.com/2010/08/the-one-minute-negotiator/</link>
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