Working more…and enjoying it less?

View Comments August 26, 2010

I’ve been thinking a lot lately about a wonderful gentleman I met back in the 1980s. I was in my early 20s, and highly impressionable. It is because of both the timing and the honor that I have always been thankful for the opportunity to spend three or four evenings in the company of Dr. [...]

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Is your business guilty of the “Obama Mistake”?

View Comments August 22, 2010

(Again, a standard disclaimer I always make when talking about elected officials or political issues. This is NOT a commentary on politics. It is examining a situation in politics — like we would in other arenas such as business, entertainment, or books — and learning from it.) The Presidential campaign of Barack Obama was, quite [...]

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Twitter: Why Marketing Is Not the Same As Sales…

View Comments August 18, 2010

It was a #1 “trending topic” on Twitter — frankly, that’s a marketer’s dream. With such a “buzz” on Social Media…and a highly orchestrated campaign to combine traditional media to ensure its success…it seemed as though the movie, “Scott Pilgrim vs. the World” was destined to be a big hit at the box office. Imagine [...]

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One point where Apple hasn’t lost it…

View Comments August 17, 2010

“So, let me get this right,” the CEO asked me during a Q&A session with more than a bit of skepticism in his voice, “to get more sales, you are suggesting I shouldn’t focus upon sales?” “Absolutely correct,” I replied, to his astonishment. “Here’s the problem,” I continued, “you aren’t really focusing on sales when [...]

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Is Apple losing it?

View Comments August 15, 2010

I’m an Apple fanboy. But, I’m starting to get worried. One of the big points I made in “Collapse of Distinction” and “What Customers REALLY Want” is that we hate it when new customers are treated better than loyal ones. Yet, it is starting to seem as though Apple really doesn’t care how many products [...]

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This is how it is SUPPOSED to work!

View Comments August 14, 2010

Earlier, I shared my outrage about the situation my friend, Jeff Slutsky, is facing over the alleged theft of his intellectual property by advertising agency Young & Rubicam for their client, Office Depot. I learned about this over a dinner with Jeff and Helene Slutsky, and their daughter, Natalie, at Sullivan’s Steakhouse in Indianapolis. TODAY, [...]

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When imitation isn’t flattery…it’s theft…

View Comments August 12, 2010

Tammy and I had dinner the other night with my longtime friend, speaker/author Jeff Slutsky, his fantastic wife, Helene, and their charming and awesome daughter, Natalie. I couldn’t wait to see Jeff, because there is a national television spot for a major company using one of his signature stories — a real show-stopper Jeff has [...]

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Boeing, Stan Musial…and you…

View Comments August 10, 2010

On May 4th of this year, a man named Tom Foth from somewhere In Connecticut posted a response to an article in the New York Times. The article Mr. Foth was addressing was regarding a Social Medial lesson learned by the airplane manufacturer, Boeing. It was about a young boy who sent fan mail (in [...]

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Mutual respect…

View Comments August 9, 2010

The story heating up the Internet is the JetBlue flight attendant who made a dramatic career exit on a runway at JFK… (If you haven’t read about it yet, here’s the New York Times version…) On Twitter, @Pistachio — better known as Laura Fitton, co-author of “Twitter for @Dummies” and CEO/Founder of oneforty.com — made [...]

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Tiger’s bad weekend…and you…

View Comments August 9, 2010

Just when you thought Tiger Woods’ life couldn’t have more trouble…it does. This past weekend at the WGC-Bridgestone Invitational at Firestone Country Club, where he’d won an unprecedented seven times, Woods shot a final-round 77 to finish 18 over and second from last among the 80 players who completed 72 holes. There is no doubt [...]

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