Right away, the recording industry searched for the “next Beatles.” But, the next act to have their level of popularity and sales was nothing like the Beatles. It was Michael Jackson.
And, of course, the next recording act to have sales like MJ was nothing like him at all…it was Garth Brooks.
Notice a pattern?
The “next” of anything overwhelmingly successful will be nothing like what preceded it.
So…do you REALLY want to be the “next” Starbucks? Apple? Southwest?
If you do, then…by definition…you cannot be like Starbucks, Apple, or Southwest.
You must create distinction.