December 13, 2010
In the beginning of my speaking/seminar/consulting company in the early 1980′s, I pretty much worked exclusively in the industry of agriculture. Farm implement manufacturers, seed companies, ag chemical distributors, and the like were almost 100% of my business. A fundamental problem that dealers in the various lines of agribusiness would express to me was that [...]
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December 10, 2010
It’s the last day of a phenomenal trip. I have not been home in almost a month…first off for the National Speakers Association Board of Directors meetings in Phoenix…then to Bangkok for our Business Transformation Seminar…to Kuala Lumpur for three great programs…Bahrain for two fantastic events…and, finally, here in Barcelona for a cutting-edge global conference [...]
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Are you SURE that makes you stand out?
3 comments December 15, 2010One of the controversial points I keep hearing about from readers of “Collapse of Distinction” is where I suggest saying that you have “great customer service” does absolutely NOTHING to make you distinct in the marketplace. Here’s why: EVERY customer wants “customer service” — therefore, EVERY business is saying they provide it! Naturally, that means [...]