Customer loyalty is one of the hottest topics in business — and one of the most misunderstood. As Seth Godin pointed out today, if you have the cheapest price and customers keep coming back, that doesn’t mean they are loyal to YOU! To me, customer loyalty means that with all else being equal — or, [...]
I’ve always found it a bit ironic that the way we celebrate “Labor Day” here in the United States is by not laboring at all. We use it to mark the last big weekend of the summer…swimming pools have their last hurrah before closing, some cities have huge fireworks displays, we may eat or drink [...]
I’ve often caught myself saying something that may have crossed your lips a time or two about television news: “Why does EVERYTHING have to be so negative?” Well, unfortunately, after a couple of years of writing blog posts, I think I know. It’s a point of pride that the readership here is growing consistently, and [...]
I’m an Apple fanboy. But, I’m starting to get worried. One of the big points I made in “Collapse of Distinction” and “What Customers REALLY Want” is that we hate it when new customers are treated better than loyal ones. Yet, it is starting to seem as though Apple really doesn’t care how many products [...]
Tammy and I had dinner the other night with my longtime friend, speaker/author Jeff Slutsky, his fantastic wife, Helene, and their charming and awesome daughter, Natalie. I couldn’t wait to see Jeff, because there is a national television spot for a major company using one of his signature stories — a real show-stopper Jeff has [...]
The story heating up the Internet is the JetBlue flight attendant who made a dramatic career exit on a runway at JFK… (If you haven’t read about it yet, here’s the New York Times version…) On Twitter, @Pistachio — better known as Laura Fitton, co-author of “Twitter for @Dummies” and CEO/Founder of oneforty.com — made [...]
As a writer, I’ve been there. You sit at your laptop and try to come up with a catchy title that will sell books, spike hits to your blog, or get re-Tweeted a bunch of times. The problem, however, is sometimes you may actually come up with a concept so provocative, your title works extraordinarily [...]
I’ve often written that one of the best aspects of social media is making friendships with people you admire, but have yet to meet. That’s the way I feel about Mike Cane. He’s a unique thought leader on digital books, and while some may find his style a tad abrupt (and occasionally profane), he always [...]
Are they really loyal to you?
View Comments September 9, 2010Customer loyalty is one of the hottest topics in business — and one of the most misunderstood. As Seth Godin pointed out today, if you have the cheapest price and customers keep coming back, that doesn’t mean they are loyal to YOU! To me, customer loyalty means that with all else being equal — or, [...]