Here’s the story of the challenges I had on a recent trip…asking YOU an important question: Are you providing your customers with enough information when they encounter a challenge?
It’s no big deal that I had to run from one terminal to another…but, what was upsetting was the reason I had to do it is because I couldn’t get anyone to provide me the information I needed to make a good decision!
Keeping information from your customers may allow to you imprison them long enough to ensure a transaction. The problem is that it erodes the trust and goodwill you’ve worked so hard to develop over the relationship with the customer. It’s no way to create distinction or grow your business!
What do YOU think?