Here’s an example of how “Distinction” can work in YOUR business!

If I ask you to think of affluent communities, there are some names that come to mind.  One that jumps to the top of my list is Carmel, California. The entire Monterey Peninsula is nothing short of spectacular — and, in many locations in that region, it’s quite expensive and elite. Now, imagine that you’re a custom […]

The distinctive David Letterman…

Yesterday, I posted on Twitter that I couldn’t help thinking of the several times that I appeared on television with David Letterman… Of course, when that occurred, it wasn’t on a program called “Late Night” or “The Late Show”…it was on Indianapolis’ Channel 13 on a broadcast called, “Clover Power.” (When he left THAT show, […]

Jager or Pappy? The future of your business in a shot glass…

Previously I’ve mentioned that I think a philosophy of “different is better than better” could potentially be construed as consultant malpractice.  I’m fascinated that anyone would even suggest it.  It shouldn’t take the years of study that I’ve done on the subject to understand that the “different is better than better” viewpoint is a fallacy. […]