Four ironies of business success…

Here’s an important point to make about distinction – you aren’t going to obliterate your competition just because you create distinction. As great as Apple has been…Microsoft, Google, HP, and many others are still around and operating profitably. What Apple has done – and you can do – is to separate yourself from the pack. […]

Why a speaker shouldn’t “speak from the heart” — and a professional shouldn’t focus on passion…

As another annual meeting of the National Speakers Association approaches, I’m reminded that this will be my thirty-second consecutive NSA convention.  (I joined when I was nine.  Or, would you believe, fifteen?) While my busy speaking calendar prevents me from attending the entire event, it’s a time to recall one of the two best pieces […]

Making “vanilla” distinctive is the great business opportunity…

If you think about business seriously, you realize that some of the great opportunities of our time are found in creating distinction in fields that many would term as “boring” or “vanilla.” Sure, perhaps it’s more glamourous to momentarily fascinate the marketplace with glitz and flash.  More frequently, however, success is realized by taking something […]