Posts tagged as:

differentiation

When imitation isn’t flattery…it’s theft…

View Comments August 12, 2010

Tammy and I had dinner the other night with my longtime friend, speaker/author Jeff Slutsky, his fantastic wife, Helene, and their charming and awesome daughter, Natalie. I couldn’t wait to see Jeff, because there is a national television spot for a major company using one of his signature stories — a real show-stopper Jeff has [...]

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Just for speakers…and YOU!

View Comments May 26, 2010

On Twitter, Peter Dunn (@PeteThePlanner), asked me a great question — one I could not answer in the allotted 140 characters: “Any tips on increasing my speaking fees? I feel stuck at certain level.” For all speakers — regardless of fee level — it’s easy to get slotted in the marketplace as a “$5000 speaker” [...]

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Good news in retail…

May 14, 2010

There’s good news on the economic front, as both upscale Nordstrom and more mass-appeal Kohl’s delivered strong sales and earnings — which experts are suggesting to mean that “consumers up and down the economic spectrum are feeling safer about shopping.” Nordstrom attributed their results to “ongoing progress in serving its customers with a compelling blend [...]

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Why does it take the extreme?

View Comments April 21, 2010

So…I’m watching “24″ on Monday night, and during a commercial break, a spot for Toyota comes on. During the commercial, in which Toyota basically does a mea culpa, they state, “The safety of our cars has recently come under question.” Uh, no…that’s not the way we’ve been hearing it. The general public believes the safety [...]

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Stumbling towards irrelevancy…

View Comments March 27, 2010

If I were to start a “National Talk-Show Hosts Association,” how high would the standards have to be to attract individuals already successful in the business to join? How compelling would the information and experience need to be so everyone from Rush Limbaugh to Jim Rome would feel they were missing out if they weren’t [...]

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Intellectual dishonesty…

View Comments March 6, 2010

I’m tired of it…bored…and mad as hell. Strange as it sounds, I’m jaded by all of the talk about disruption. I am angry…because I have come to the conclusion those who focus upon it have become intellectually dishonest, and – frankly – simply lazy and passé. Just a few days ago, a major blogger wrote [...]

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Destructive obsession…

View Comments March 2, 2010

It’s the stuff that makes me want to pull my hair out and bang my head against a wall. Don’t get me wrong…I LOVE American Express’ OPEN Forum for small business. However, just because a well-respected company such as AMEX is sponsoring the site doesn’t mean the advice on it is worthwhile for small — [...]

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What this year’s Oscar race can teach us about business…

View Comments February 28, 2010

***UPDATE: My favorite Senior Vice President of Marketing, Shelley Erwin — at McKain Performance Group, of course — just reminded me that many of our readers are on corporate servers blocked from accessing YouTube. Therefore, I’m adding a quick summary of what the video is all about… Since the early 1940′s, the folks behind the [...]

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What image are you projecting?

View Comments February 22, 2010

In a post on Mindtribe, a comment was made that simply blew me away. If you have an iPhone…pick it up and turn it to the back. Read what it says. I’ve looked at the back of my iPhone a gazillion times…saw this…never THOUGHT about it. It reads: “Designed by Apple in California. Assembled in [...]

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It’s not about BIG meetings…

View Comments February 18, 2010

Yesterday, Seth Godin told us “No more big events” – while today he wants to inform us of “The best reason for a big event.” Funny, I thought “no more” meant there should be “no more”…like “none.” Which should mean there could be no “best reason” to have one. May I suggest there are only [...]

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