Your competitive advantage — is YOU!

A few years ago, a financial advisor from Manhattan and I were chatting about the challenges she had been facing in her business because of the volatility in the stock market, combined with the economic impact of the tragedies of September 11, 2001. She refused to let the events that were happening dictate to her the […]

Four ironies of business success…

Here’s an important point to make about distinction – you aren’t going to obliterate your competition just because you create distinction. As great as Apple has been…Microsoft, Google, HP, and many others are still around and operating profitably. What Apple has done – and you can do – is to separate yourself from the pack. […]

Why a speaker shouldn’t “speak from the heart” — and a professional shouldn’t focus on passion…

As another annual meeting of the National Speakers Association approaches, I’m reminded that this will be my thirty-second consecutive NSA convention.  (I joined when I was nine.  Or, would you believe, fifteen?) While my busy speaking calendar prevents me from attending the entire event, it’s a time to recall one of the two best pieces […]