Let me run two events from today — seemingly disconnected – by you, and see if you reach a similar conclusion. My Friday morning started with coffee at Starbucks with Pete Dunn — better known as “Pete the Planner.” We’ve been connecting on Social Media, but had never met in person. Pete’s a really terrific [...]
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Are they really loyal to you?
View Comments September 9, 2010Customer loyalty is one of the hottest topics in business — and one of the most misunderstood. As Seth Godin pointed out today, if you have the cheapest price and customers keep coming back, that doesn’t mean they are loyal to YOU! To me, customer loyalty means that with all else being equal — or, [...]