June 14, 2010
Did you see the New York Times article where — believe it or not — there was a memo circulating around GM HQ instructing their employees to “communicate our brand as Chevrolet”? In other words…NOT as “Chevy.” Good grief. How would your organization like to have a nickname…a BRAND, for goodness sakes…as universally known as [...]
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June 4, 2010
The meeting was about to begin in Anaheim, and I was extraordinarily nervous. Sure, I’m usually dealing with “performance anxiety” before every speech, but this situation was even more dramatic. For some unbelievable reason, the organization I was addressing decided they wanted two keynote speakers during the same session. They had selected me…and legendary UCLA [...]
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Too much time…
5 comments June 14, 2010Did you see the New York Times article where — believe it or not — there was a memo circulating around GM HQ instructing their employees to “communicate our brand as Chevrolet”? In other words…NOT as “Chevy.” Good grief. How would your organization like to have a nickname…a BRAND, for goodness sakes…as universally known as [...]