Tammy and I are considering a move to Las Vegas, and we thought it might be a reasonable approach to rent a house for a year to see if she likes the area. (I know I do, as I formerly lived in Henderson.)
Finding an ad for a house in a part of the area that I know and like, we got an appointment to see the place. The owner provided directions, and we drove to the property.
“Nice place,” Tammy said as we pulled up. “But,” she cautioned, “let’s not jump on the first thing we see.”
Then, Craig the owner arrived. He described the house with such enthusiasm and personality, we were captivated. His total willingness to provide what we were seeking was engaging. So much so that Tammy whispered, “We can’t do better than this!”
Result? We now have a place in the Vegas area.
Look, I know it is easy to read this and assume we were “sold” by a slick talker. That is simply not the case. (In fact, Craig is a passionate presenter — but not “slick” — he’s totally professional in his communication.) We had done due diligence by looking at literally hundreds of listings online. We knew what we wanted…and this house more than provided it.
What moved us to immediate action, however, wasn’t the property — it was the person.
And that, I believe, is what many businesses forget. They erroneously believe the “product sells itself.” They think an “order taker” is sufficient, and therefore scrimp on training and education for the sales and marketing teams. (Often, they wrongly assume this “saves” the organization money. Instead, it costs sales and retention of both customers AND employees in the long run.)
Here’s a question: Are you as interested in your people as you are in your product? If not, it may explain some of your organizational challenges.
But, what if you work for a company that’s not as committed to you as they should be? That’s a tough one, isn’t it?
Here’s the best answer I have on that one: you have to take responsibility.
Design your own, personal program of growth and development. Listen to audio programs, sign up for online learning, and create your own PhD in achievement. It will make you more valuable…wherever your career takes you, whatever you decide to do.
Because…it always ends up being about the people. And, enthusiasm and passion always makes a person distinctive.