I’m an Apple fanboy. But, I’m starting to get worried. One of the big points I made in “Collapse of Distinction” and “What Customers REALLY Want” is that we hate it when new customers are treated better than loyal ones. Yet, it is starting to seem as though Apple really doesn’t care how many products [...]
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Are they really loyal to you?
View Comments September 9, 2010Customer loyalty is one of the hottest topics in business — and one of the most misunderstood. As Seth Godin pointed out today, if you have the cheapest price and customers keep coming back, that doesn’t mean they are loyal to YOU! To me, customer loyalty means that with all else being equal — or, [...]